Amazon, the greatest organization on Earth (and the main source of Brains Report’s income (please support us)), recently bought Whole Foods Market. They are probably best known for chopping up organic food, putting it in a plastic bag, and selling it to you for way too much. On Thursday (August 24, 2017), in a joint press release, they announced that Amazon Prime will essentially work as Whole Foods’ customer rewards program. What are the benefits for you as a Prime member? I’m glad you asked:

  1. You Can Get Their Goods on Prime Pantry

So, technically, the Whole Foods-Amazon deal has not gone through yet. It’s scheduled to be complete on Monday, August 28th. And, the Prime benefits will not take effect until shortly after that. But, when they get their act together, your membership will allow you to get Whole Paws, 365 Everyday Value, Whole Catch, and Whole Foods Market private label products on Prime Pantry,, Prime Now, and AmazonFresh.

  1. Pick Your Amazon Orders up at Whole Foods

Select Whole Foods Market stores will have Amazon Lockers available. This means you can pick up your products ordered from at your local Whole Foods store. And, I’m more excited by the fact that during a trip to the store to get artisanal water, you can send returns back.

  1. Special Savings at Whole Foods

Once the “technical integration work” is finished, Prime members will have access to in-store benefits at Whole Foods, including special savings. Unfortunately, the press release didn’t get any more specific than that.

Brains Report took to the streets to find out what Prime members and Whole Foods fans had to say about this. “I’m excited,” said Erin Brains.

If you’re not a Prime member yet, what are you waiting for? Sign up here.

What are your thoughts about this announcement? Are you excited? Hungry? Sleepy?